TH x Mercedes

The TOMMY X MERCEDES-BENZ Fall 2020 capsule collection combines a sporty design with the technical know-how of the Formula 1 team and includes timeless models with modern functionality – a connection of the core values of both brands.

To showcase this capsule we were tasked with designing the lookbook. It was a pleasure to work with such beautiful imagery so we decided to utilise a minimal, image first layout using plenty of negative space. Each page is designed to highlight the look & feel of the photography and emphasise the modern, classic, calm, exclusive nature of this Tommy x Mercedes capsule.


Aaron Canning

Art Direction:
Tommy Hilfiger Team